There’s no tried-and-true formula for coming up with the right hashtags on TikTok. Those types of users are more likely to get further along your sales funnel, so they’re generally “higher quality” leads, but sometimes what you need is a broader approach to reach wider audiences. Popular hashtags are better for reaching a broader audience, while niche hashtags are better for targeting a specific demographic of users who are more likely to be interested and engage with your content in a meaningful way. You need to have the answers to these questions to know which TikTok hashtags will be most effective for your post.
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